# Create a campaign (https://docs.loybox.com.ar/en/campanas/crear-una-campana)



Campaigns are created from a segment, so they start in the **Segmentación**
(Segmentation) section. Here is how to do it end to end.

<Callout type="info" title="The dashboard is in Spanish">
  Loybox's admin dashboard is not translated yet, so menu and button names are
  quoted **exactly as they appear on screen**, with the English meaning right
  after.
</Callout>

## Step by step
<Steps>
  <Step>
    ### Open a segment under **Segmentación** (Segmentation)
    Go to **Segmentación** and open the segment you want to talk to (for example,
    *En riesgo*, at risk, or *Champions*).
  </Step>

  <Step>
    ### Create the campaign for that group
    From the segment's detail view, start a campaign. The audience is defined by that
    segment.
  </Step>

  <Step>
    ### Choose the channel
    WhatsApp or email. To use WhatsApp you need
    [WhatsApp Business connected](https://docs.loybox.com.ar/integraciones/whatsapp) under Integrations.
  </Step>

  <Step>
    ### Write the **Mensaje** (message)
    Draft the text. Use variables such as `{{first_name}}` to personalize it with
    each member's name.
  </Step>

  <Step>
    ### Preview
    Check how the message will arrive before sending it.
  </Step>

  <Step>
    ### Schedule the send
    Under **Fecha y hora** (date and time), pick when it goes out (it has to be in
    the future) and tap **Programar envío** (Schedule send). You can also save it as a
    draft.
  </Step>

  <Step>
    ### Follow the results
    Under **Campañas** (Campaigns) you will see all your campaigns with their state
    (Borrador, Programada, Enviando, Enviada…) and their metrics.
  </Step>
</Steps>

<Callout title="One message per group">
  The advantage of starting from a segment is being able to adjust the tone: thank
  and reward the *Champions*; give the *En riesgo* a concrete reason to come back.
  The same effort goes further when the message fits who receives it.
</Callout>