# Concepts (https://docs.loybox.com.ar/en/conceptos)



Before configuring your club it helps to have the vocabulary straight. All of
Loybox is built on four pieces.

## The pieces
<Cards>
  <Card title="Brand" icon="Building2" description="Your company inside Loybox. It sets the currency, the point rules, the rewards and the app's identity. It can have one location or many." />

  <Card title="Member" icon="User" description="The person who joins your club. Every member has a relationship with your brand, with their own point balance and history." />

  <Card title="Point" icon="Coins" description="The unit of loyalty. It is earned on every purchase (and other actions) and spent redeeming rewards." />

  <Card title="Reward" icon="Gift" description="What your member gets in exchange for points: a discount, a free product or a benefit exclusive to your brand." />
</Cards>

## The loyalty cycle
The heart of Loybox is a simple cycle that repeats and reinforces itself on
every visit:

<Steps>
  <Step>
    ### The member buys
    In your store or in your online store. Every purchase is recorded as a
    consumption.
  </Step>

  <Step>
    ### They earn points
    The consumption generates points automatically, following the rules you define
    (see [Earning points](https://docs.loybox.com.ar/puntos-y-premios/ganar-puntos)).
  </Step>

  <Step>
    ### They redeem rewards
    Once they have enough points, they trade them for one of the rewards in your
    catalog.
  </Step>

  <Step>
    ### They come back
    The reward, and the progress toward the next one, brings them back. Buying
    becomes a habit.
  </Step>
</Steps>

## Point balance
<Callout title="The balance is always computed, never “stored”">
  A member's balance is the result of adding up every point they earned (that has
  not expired) and subtracting everything they spent on redemptions. That
  guarantees the number is always consistent with their real history.
</Callout>

## Multichannel
One brand can run its club in brick-and-mortar stores (a PWA app with your
branding) and in its online store (wired into the checkout). The point rules
and the reward catalog are shared: the member gets a single experience, no
matter where they buy.