# Introduction (https://docs.loybox.com.ar/en/introduccion)



Ads bring customers in. Loyalty brings them back.

**Loybox is the platform to build your own membership club**: an app with your
branding for brick-and-mortar stores, or built into your online store, to
reward your members, drive repeat purchases and grow the value of every
relationship.

## The problem it solves
Acquiring a customer is only the first step. Real profitability shows up when
that customer comes back, spends more and brings someone else. Without a
loyalty system, you depend on paying again and again to bring in the same
customer profile.

<Cards>
  <Card title="+67% spend" description="How much more a returning customer spends compared to a new one." />

  <Card title="2.5× frequency" description="The typical lift in purchase frequency with an active club." />

  <Card title="+10% average order value" description="Members buy more on every visit." />

  <Card title="$0 acquisition" description="A customer who comes back is not paid for twice." />
</Cards>

## How it works, in one sentence
Your members earn points on every purchase and redeem them for your brand's
exclusive rewards. Around that, Loybox adds VIP tiers, challenges, referrals,
campaigns and community, so buying becomes a habit.

## Your club, across every channel
<Cards>
  <Card title="Brick-and-mortar stores" icon="Smartphone" description="An app (PWA) with your identity that your members carry on their phone, available instantly from any browser or installable from the app stores." />

  <Card title="Online store" icon="ShoppingCart" description="The same experience wired into your ecommerce: automatic points after checkout and reward redemption at checkout, without the member leaving the flow." />
</Cards>

## Where to start
This documentation grows tool by tool. Start with the fundamentals:

<Cards>
  <Card title="Concepts" icon="BookText" href="/conceptos" description="The mental model behind Loybox: brands, members, points and rewards." />

  <Card title="Points and rewards" icon="Gift" href="/puntos-y-premios" description="The heart of the program: how points are earned and how they are redeemed." />
</Cards>