# Fundamentals (https://docs.loybox.com.ar/en/recomendaciones)



Recommendations are how Loybox suggests relevant products to each member in your
online store, using AI. Instead of building rules product by product, the system
learns from your catalog and from purchase behavior to show the right product at
the right moment.

<Callout type="info" title="For online stores">
  Recommendations run on your connected online store: they show up on its pages
  (cart, product page, checkout) and go out over WhatsApp.
</Callout>

## The types of recommendation
<Cards>
  <Card title="Similar products" description="Products close to the one the member is viewing or added to the cart." />

  <Card title="Complementary (cross-sell)" description="Products that go with what the member is buying or already has in the cart." />

  <Card title="Upgrades (upsell)" description="A better and somewhat pricier option than the product chosen, up to the price limit you define." />

  <Card title="Personalized" description="Suggestions based on the purchase history of each signed-in member." />
</Cards>

## Where they appear
You choose which points of the store show them:

<Cards>
  <Card title="In the cart" icon="ShoppingCart" description="Recommendations based on what the member already added." />

  <Card title="On the product page" icon="Package" description="On adding a product, a popup with similar products." />

  <Card title="On the home page" icon="House" description="Personalized recommendations for the signed-in member." />

  <Card title="At checkout" icon="CreditCard" description="Suggestions on the payment screen, before closing the purchase." />
</Cards>

## Recommendations over WhatsApp
Beyond the store, recommendations can arrive over WhatsApp at two moments:

<Cards>
  <Card title="Post-purchase" description="After a purchase, we suggest products that go with what the member bought (with the delay you define, so it is not intrusive)." />

  <Card title="Win-back for inactive members" description="Members who stopped buying get recommendations to pull them back in." />
</Cards>

## How the impact is measured
Loybox attributes the sales that come from a recommendation: if the member buys
within the attribution window after seeing a suggestion, that sale counts as
generated by recommendations. That is how you see the tool's real return.

## What you need to configure
Very little: the AI does the work of choosing what to show. You decide whether it
is on, where it appears and which notifications go out.