# Using your segments (https://docs.loybox.com.ar/en/segmentacion/usar-tus-segmentos)



Segmentation is not just a diagnosis: it exists so you can act differently with
each group of members. Here is how to use the dashboard.

<Callout type="info" title="The dashboard is in Spanish">
  Loybox's admin dashboard is not translated yet, so menu and button names are
  quoted **exactly as they appear on screen**, with the English meaning right
  after.
</Callout>

## Step by step
<Steps>
  <Step>
    ### Go to **Segmentación** (Segmentation)
    In the sidebar, tap **Segmentación**.
  </Step>

  <Step>
    ### Review your business's health
    At the top you will see the overall diagnosis and the KPIs (active members,
    orders, average order value, repeat rate and the top 20% concentration).
  </Step>

  <Step>
    ### Explore each segment
    Each segment is shown as a card with its persona, its insight, how many members
    it groups, its averages (recency, frequency, order value) and the RFM rule that
    defines it.
  </Step>

  <Step>
    ### Look at a segment's members
    Open a segment to see the list of members in it. You can sort it by higher or
    lower amount spent, more or fewer purchases, and by purchase date (oldest or most
    recent).
  </Step>

  <Step>
    ### Act with a campaign
    From a segment you can launch a WhatsApp campaign aimed at that group, so you
    speak differently to each type of member.
  </Step>
</Steps>

<Callout type="info" title="For WhatsApp campaigns">
  To create WhatsApp campaigns you need WhatsApp Business connected under
  Integrations.
</Callout>

## How to think about each segment
The point is to treat each group according to what it needs:

<Cards>
  <Card title="Champions and Loyal" description="Recognize them and reward their loyalty so they keep choosing you." />

  <Card title="At risk and Need attention" description="Win them back before they leave, with an incentive to return." />

  <Card title="Hibernating and Lost" description="Try to recover them with a strong offer, knowing they are the hardest." />
</Cards>

<Callout>
  Segmentation is recalculated on a regular basis, so the groups stay up to date as
  your members' habits change.
</Callout>