Fundamentals
How Loybox campaigns work, messages aimed at a member segment over WhatsApp or email, with results tracking.
Campaigns let you send a message to a group of members over WhatsApp or email. They lean on segmentation: instead of writing to your whole base, you speak differently to each group based on its behavior.
They are created from a segment
A campaign's starting point is a segment: they are launched from a segment's detail view under Segmentación (Segmentation). That way the audience is defined by purchase behavior.
How it works
You choose the audience
A segment (for example, En riesgo, at risk) or an individual member.
You choose the channel
WhatsApp or email, depending on how you want to reach them.
You write the message
With personalization variables such as {{first_name}}, so each member receives
it with their own name.
You schedule or send
You pick a date and time, or send it right away.
You follow the results
Every campaign shows its state and its metrics.
A campaign's states
| State | What it means |
|---|---|
| Borrador (Draft) | In preparation, not sent yet. |
| Programada (Scheduled) | With a send date and time set. |
| Enviando (Sending) | Currently going out. |
| Enviada (Sent) | Already delivered to the audience. |
| Cancelada (Cancelled) | Stopped before being sent. |
| Falló (Failed) | Something went wrong on send. |
Personalization
Messages accept variables that are filled in with each member's data (for example
{{first_name}}), so a single message arrives personalized to every person.
To send over WhatsApp you need WhatsApp Business connected under Integrations.