Concepts
The mental model behind Loybox (brands, members, points and rewards) so everything fits together before you configure your club.
Before configuring your club it helps to have the vocabulary straight. All of Loybox is built on four pieces.
The pieces
Brand
Your company inside Loybox. It sets the currency, the point rules, the rewards and the app's identity. It can have one location or many.
Member
The person who joins your club. Every member has a relationship with your brand, with their own point balance and history.
Point
The unit of loyalty. It is earned on every purchase (and other actions) and spent redeeming rewards.
Reward
What your member gets in exchange for points: a discount, a free product or a benefit exclusive to your brand.
The loyalty cycle
The heart of Loybox is a simple cycle that repeats and reinforces itself on every visit:
The member buys
In your store or in your online store. Every purchase is recorded as a consumption.
They earn points
The consumption generates points automatically, following the rules you define (see Earning points).
They redeem rewards
Once they have enough points, they trade them for one of the rewards in your catalog.
They come back
The reward, and the progress toward the next one, brings them back. Buying becomes a habit.
Point balance
The balance is always computed, never “stored”
A member's balance is the result of adding up every point they earned (that has not expired) and subtracting everything they spent on redemptions. That guarantees the number is always consistent with their real history.
Multichannel
One brand can run its club in brick-and-mortar stores (a PWA app with your branding) and in its online store (wired into the checkout). The point rules and the reward catalog are shared: the member gets a single experience, no matter where they buy.