Create a campaign
A step-by-step guide to creating, scheduling and sending a campaign to a member segment in Loybox.
Campaigns are created from a segment, so they start in the Segmentación (Segmentation) section. Here is how to do it end to end.
The dashboard is in Spanish
Loybox's admin dashboard is not translated yet, so menu and button names are quoted exactly as they appear on screen, with the English meaning right after.
Step by step
Open a segment under Segmentación (Segmentation)
Go to Segmentación and open the segment you want to talk to (for example, En riesgo, at risk, or Champions).
Create the campaign for that group
From the segment's detail view, start a campaign. The audience is defined by that segment.
Choose the channel
WhatsApp or email. To use WhatsApp you need WhatsApp Business connected under Integrations.
Write the Mensaje (message)
Draft the text. Use variables such as {{first_name}} to personalize it with
each member's name.
Preview
Check how the message will arrive before sending it.
Schedule the send
Under Fecha y hora (date and time), pick when it goes out (it has to be in the future) and tap Programar envío (Schedule send). You can also save it as a draft.
Follow the results
Under Campañas (Campaigns) you will see all your campaigns with their state (Borrador, Programada, Enviando, Enviada…) and their metrics.
One message per group
The advantage of starting from a segment is being able to adjust the tone: thank and reward the Champions; give the En riesgo a concrete reason to come back. The same effort goes further when the message fits who receives it.