Earning points
How Loybox calculates the points of each purchase, and what other actions (referrals, birthdays, surveys, tiers) also earn them.
Every purchase generates points automatically. How the purchase amount translates into points is up to you.
The main rule: money per point
The most direct way to configure your program is to define how much money one point is worth. With that rule, the calculation is:
points = floor( purchase amount ÷ money per point )Example
If you set 100 = 1 point, a purchase of 1,750 earns 17 points (1750 ÷ 100 = 17.5, rounded down). The leftover cents are not lost: in practice they carry into the next purchase, because the calculation always runs on the real amount.
It is a single value to tune: lower the "money per point" so points pile up faster, or raise it so they cost more.
Automatic per-currency conversion
If you do not define a money-per-point rule, Loybox uses a default conversion based on your brand's currency, so everything works from day one:
| Currency | Default rule |
|---|---|
| Euro (EUR) | 50 points per € |
| Mexican peso (MXN) | 1 point per 50 MXN |
| Every other currency | The amount is converted to dollars (MEP rate) and earns 50 points per USD |
The MEP dollar rate updates automatically on a regular basis, so the currencies that depend on it always use an up-to-date value. As soon as you define your own "money per point" rule, this conversion stops applying.
Multipliers
On top of the base calculation, two adjustments can increase the points of a purchase:
Double points
Turn on a double points promotion and every purchase earns twice the points while it runs. Ideal for special dates or to lift a slow stretch.
Tier bonus
If you use VIP tiers, each tier can add an extra percentage of points. A tier with +10% turns a 100-point purchase into 110.
How they combine
The base point is calculated first (following your money-per-point rule or the per-currency conversion), then double points are applied if they are active, and last the percentage bonus of the member's tier. The tier bonus applies according to the tier the member holds at the time of the purchase.
Other ways to earn points
Purchases are the main source, but not the only one. Loybox can also award points for:
Referrals
When a member invites someone and the invitee makes their first purchase, both earn points. You define how many.
Birthdays
An automatic gift of points on the member's birthday, to bring them back.
Welcome
Starter points for joining the club, so they begin with a balance and feel the value from day one.
Reaching a tier
On reaching a VIP tier for the first time, the member can get a one-off points reward.