Design your tiers
The guide to designing your VIP tier ladder in Loybox and deciding how many tiers, which thresholds, which names and which benefits each one gets.
Designing your tiers means defining your club's ladder: how many there are, what it takes to move up and what each one offers. There is no single formula, but there are good practices. This is the guide.
The steps
Define the base tier
It is the entry step, with no requirements: everyone starts there. It carries no threshold and no expiration.
Add your VIP tiers
Create the steps above it. For most brands, three to four tiers in total is the sweet spot: enough to give a sense of progress, without getting confusing.
Choose how each one is measured
Decide whether the threshold is accumulated points or amount spent, and the value to reach. Remember: each higher tier has to ask for more than the one below.
Load in the benefits
For each tier, define the points multiplier, the reward on arrival and the exclusive rewards. Every step should feel better than the last.
Give it a name and an icon
The name communicates status (Silver, Gold, Platinum… or something of your own) and the icon makes it visible in the app.
Rules worth keeping in mind
The base tier has no threshold and no expiration
It is everyone's starting point: it always exists, with a threshold of zero and no expiration.
Thresholds go from lower to higher
A higher tier cannot demand less than a lower one. Loybox keeps the ladder in order.
Every tier better than the last
Progress has to be noticeable. If a step adds nothing new, it is one step too many.
Your own tiers, or Loybox's
You can use a tier ladder of your own, designed to fit your brand, or start from Loybox's default configuration to get going quickly. When you define your own tiers, your brand uses that full ladder instead of the default one.
How to think about names
A descriptive name reads better than a generic one: "Gold" says more than "Tier 3". Pick a progression that is clear and easy to remember.
One piece of advice to start
You do not need to launch with the perfect ladder. Start with two or three clear tiers, with genuinely desirable benefits, and adjust over time based on how your real members move between steps.
Ready to create them?
Follow the step-by-step guide: Create a tier.