How members move up
How Loybox decides each member's tier using thresholds by accumulated points or amount spent, always over their full history.
Every tier has a threshold: what the member needs to accumulate to reach it. You choose what that threshold is measured in.
Two ways to measure progress
By accumulated points
The member moves up based on the total points they earned over time. It rewards activity and commitment to the program.
By amount spent
The member moves up based on how much they spent in total. It rewards the real value they bring to your brand.
Each tier is measured by its own criterion, so you can mix both within the same ladder if that makes sense for your brand.
It is measured over the full history
This is the key point: progress is calculated over what the member accumulated across their entire relationship with your brand, not over their current balance.
Redeeming never demotes anyone
When a member spends their points on a reward, their balance drops, but their tier does not. The tier reflects everything they earned or spent lifetime, so redeeming never sets them back. They can enjoy their rewards without fear of losing their status.
How the tier is calculated
After each purchase, Loybox reviews the member's history and places them in the highest tier whose threshold they already reached. If that purchase crossed the next step's threshold, they move up right away.
Thresholds always increase
A higher tier can never have a lower threshold than one below it. The ladder goes from less demanding to more, so moving up always means real progress.