Point expiration
The three Loybox expiration modes (no expiration, rolling and per transaction) and when each one makes sense.
Point expiration is a tool to create urgency: a balance that expires is a reason to come back before losing it. Loybox lets you choose how it works, or turn it off entirely.
The three modes
No expiration
Points never expire. The member's balance stays as long as they remain in your club. This is the default mode.
Rolling
The whole balance shares a single expiration date, which is renewed with every new purchase.
Per transaction
Each purchase has its own independent expiration date. Points expire in batches, according to when they were earned.
The expiration period
When you turn expiration on, you define a period in days. The points of a purchase expire once that period has passed since they were earned.
No days, no expiration
Expiration only applies if the mode is "rolling" or "per transaction" and the period in days is greater than zero. With the period at zero, points do not expire even if the mode is active.
Rolling vs. per transaction
The key difference is what happens when the member buys again:
Rolling: “the clock resets”
Every new purchase pushes the expiration date of the ENTIRE balance forward. As long as the member keeps buying, they lose nothing; if they stop buying, the whole balance expires at once.
Per transaction: “one clock per purchase”
The points of each purchase expire at their own pace, regardless of later purchases. It is stricter: old points expire even if the member is still active.
Which one to pick
Rolling rewards consistency and is friendlier: only someone who leaves for good loses points. Per transaction pushes members to redeem often. If you are just starting and do not want friction, begin with no expiration and add a rule later.
How the member sees it
Expired points simply stop counting toward the balance: they are not "deleted" from the history, they just are not added when calculating how many points the member has available. That way, the balance they see is always the balance they can use.